My focus is in helping companies and institutions to innovate through experiences, creating added value in intangibles. I strive for a sustainable approach to the design process where happiness lies in the pursuit of relevant experiences.
Currently I work as an Employee Driven Innovation Specialist in the Stora Enso Innovation Center for biomaterials. In this center we identify new business opportunities in the renewable materials market and create renewable solutions and products from second-generation biomass, such as wood, to replace fossil-based products.
Previously I collaborated with the Karolinska Institutet Centre for Gender Medicine where I was exploring innovation and value creation in sex and gender analysis in health care and developing interdisciplinary innovative partnerships with industry, health care providers and patient organizations.In the KI Center for Gender Medicine we also implemented in Sweden “Gendered Innovations”, a knowledge database from Stanford University on gender and innovation.
In the latest years I have been working with the Stockholm Resilience Centre at Stockholm University managing and facilitating LEAD - Resilience Thinking, Exponential Technologies and Sustainable Leadership Programme (a leadership programme on technology shifts, exponential technologies, innovation processes and sustainable development), in Karolinska Institutet co-organizing and designing Nov2k (an international scientific conference focussed on the future of science and medicine), with the Swedish Institute facilitating Balticlab (a project aimed at increasing integration in the Baltic Sea Region through creativity and entrepreneurship), and I was a founding partner of "We Have Company" (a co-creation and open innovation co-working space in Stockholm).
I was also founder and director of FRAMES Portuguese Film Festival, a portuguese film festival taking place in Sweden.
I have an MFA in Experience Design (Konstfack, Stockholm), a five year BFA in Communication Design in Oporto’s Fine Arts Faculty (Porto University, Portugal) and a Trendsspotting and Future Forecasting course from the Stockholm School of Entrepreneurship. I am also an occasional guest lecturer and PhD mentor in Karolinska Institutet.
2016 Winner Stora Enso Innovation Packaging Challenge in Intelligent Packaging, together with team from Innovation Center for Biomaterials.
2014 Red Dot Design Award - Communication Design with project Oddjob – Live in Bremen developed during work in Gabor Palotai Design.
2012 Ulla Fröberg-Cramérs Foundation scholarship for studies in Experience Design in Konstfack, Sweden.
2005 Queima das Fitas 2005 Poster winner graphic design competition for Federação Académica do Porto, Portugal.
2000 II Concurso de Artes Plásticas winner 1st prize in Escola Secundária Alcaides Faria, Portugal.
Talks and Presentations
2016 TEDx Stockholm workshop (Stockholm, Sweden) on the topic “Experience Design”.
2015 BalticLab Networking Weekend (Stockholm, Sweden) on the topic “Experience Design”.
2015 TEDx Matosinhos (Matosinhos, Portugal) on the topic: “What if?”.
2015 International Conference “Designing Experience: The ballerina on the Elephant” (Hong Kong, China) on the topic of Expectation Design.
2015 Expedition Botkyrka (Stockholm, Sweden) Mentorship on leadership and entrepreneurship program for young talents in disadvantaged areas.
2014 – 2015 Berghs School of Communication (Stockholm, Sweden) on the topic “Experience Design”.
2013 International Conference “Socially Integrated Design: New Ideas for Familiar Spaces” (St. Petersburg, Russia) on the topic “Experience Design”.
2013 Idea Market (Tallin, Estonia) Talk and Mentorship on the topic “Experience Design” for startup teams.
2013 Interdisciplinarity Course (Stockholm, Sweden) – Teaching weekend course in Stockholm School of Entrepreneurship, together with Prof. Ronald Jones.
Estimated Values, Detroit Gallery, Stockholm, Sweden, 1 to 17 of June 2012.
TENS, Mutual Arts Center, Barcelona, Spain, 26 of May to 16 of June 2012.
Konstfack Degree Exhibition , Konstfack, Stockholm, Sweden, 16 to 27 of May 2012.
Camisa, Area dos3dos Galery, Barcelona, Spain, 2010.
Low Gender Resolution, Cozinha Gallery at the Fine Arts Faculty of Porto University, Porto, Portugal, 2007.
Proyecto de Intercambio Oporto-Valencia, Sant Carles Fine Arts School Polytechnic University of Valencia, Valencia, Spain, 2005.
II Concurso de Artes Plásticas da Escola Alcaides de Faria, Alcaides Faria Secondary School, Barcelos, Portugal, 2000.