Fernanda Torre

Experience Design

Experience Design can be defined as the design of intangibles over time, or in other words: the design of experiences, situations or systems. Experience Design investigates the interplay between meaning and sensation within immersive experiences. It is a holistic, human-centered and transdisciplinary practice of design, devoted to innovation and solving societies biggest challanges. 

To this end, my work focus on the creation of hybrid practices and methodologies, synthesizing emerging paradigms of experiential and practical knowledge, technology, health, resilient thinking and the experience economy with art and design. 

Facilitation of Innovation Workshops

Often to tackle a system problem and develop an innovative solution, one needs an interdisciplinary team. Bridging silos of knowledge through facilitation is key for the success of an interdisciplinary project. Facilitation can also clear the way to the achievement of a concrete goal through the design of of a specific process (e.g. new ideas in an ideation process). 

Case in point: in Balticlab I was facilitating and designing a program that allowed interdisciplinary and multicultural teams to create novel businesses and cross-border collaborations within creative industries in the Baltic Sea Region.

Systems Thinking

Society's challenges require solutions that deal with more than one problem at a time. Making sure a solution is sustainable, promotes equality of opportunities and social justice is not enough: the urgency of the challenges we face require us to have a system approach to problem solving, presenting innovative solutions that are developed towards several needs at the same time.    

Case in point: in LEAD-Resilience Thinking, Exponential Technologies and Sustainable Leadership, I facilitated the process for the creation of innovative business ideas that would tackle more than one challenge at a time, working within a bigger social ecological system.

Events & Flow Design

Events present a unique opportunity to showcase knowledge, to network and to explore new opportunities. It can be challenging to organize a memorable event experience that conveys content and form. Thinking on the flow and experience of an event can greatly impact its success and reach.

Case in point: Nov2k - Future of Science and Medicine is a scientific symposium with which I have been collaborating in order to explore its boundaries: foster networking situations between the attendees, examine possibilities on how science is presented and promote novel scientific concepts.

Future Forecasting

Future Forecasting and Trendspotting is an exciting field that mapps trends and estimates future scenarios, typically in order to influence present decision making. In a world where our actions in the present influence the future, mapping the uncertainty is an opportunity.

Case in point:  Life Bits is a future project, taking place in the year 2030, where society has the need to develop new sources of identity and acquire knowledge from the older generation. Life Bits is a customisable modular system consisting of several cubes, designed to promote inter generational dialogue and possibilitate elderly to share their life experience and knowledge.

Experience Prototyping

Experience prototype allows design team members, users and clients to test a solution through an immersive embodied participation. This form of prototyping enables first-hand appreciation of existing or future conditions through active engagement with the prototypes.

Case in point: in the project The Big Nose Who Knows a small group of four individuals experience together a change in their behaviour in order to assume a radical new submissive or oppressive role towards the rest of the group. Through the experience the subjects are lead to question their own behaviours. 


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